Geoffrey Rubin is the Senior Managing Director and Chief Investment Strategist of Canadian Pension Plan Investment Board, or CPPIB, which oversees $520 billion Canadian ($400 billion USD) on behalf of tens of millions of its citizens. CPPIB is a prime example of the Canadian model, which features significant internal active management of assets and a thoughtful total fund management approach.

Our conversation covers Geoffrey’s background and path to CPPIB, the Canadian model, effective governance, and competitive advantage. We then turn to the implementation of the model across internal capabilities, resource and capital allocation in the portfolio, compensation, talent retention, collaboration, organic innovation, and putting the model to the test during this year’s challenging market conditions.