Brent Beshore is the founder and CEO of Permanent Equity, an investor in small, family-owned private businesses it buys with no intention to sell through investment vehicles with 30-year lives. He is well-followed on Twitter and a past guest on Capital Allocators, and that conversation is replayed in the feed.

<a href=”http://www.selectivesearch.com”>Selective Search</a> is the highest end matchmaking firm in the world. It helps its busy, successful clients find long-term committed relationships. As Brent describes, it conducts executive search for love.

Our conversation covers the matchmaking business, deal assessment and dynamics, enhancements during the four years of Permanent Equity’s ownership, and future plans.

Show Notes
03:36 Permanent Equity Overview
06:57 Understanding Selective Search
11:00 Leveraging the executive search model
13:21 Unit economics
14:25 Sourcing non-traditional PE deals
16:55 History of Selective Search
17:47 Diligence process
21:20 Key risks
25:18 Buying Selective Search
28:50 Value creation levers
33:08 Growing the business
39:57 Lessons learned from the deal