Donald Miller is the CEO of StoryBrand and author of ten books that have collectively spent more than a year on New York Times Bestseller lists. Don helps businesses clarify their message so customers will listen. His latest book, Building a Storybrand 2.0, is a revised edition of one of the most succinct, impactful, and actionable books I’ve come across on storytelling.

Our conversation covers Don’s most important lessons in telling a story that resonates with customers, including the seven elements of story structure and key components of each.

Don wants to share his gift for taglines with you. He recently launched storybrand.ai, a free LLM trained on 120 pages of his insights. In just seven minutes, you can have Don write your tagline.